‘WOnderfully surprising’

The brief, in brief

I was tasked with creating a social-savvy new brand for Willow & Stone, a budget-friendly wine for casual drinkers. And taste tests showed that it was surprisingly tasty for the price point!

As such, I leaned heavily into that insight - focusing on ‘pleasant surprises’, crafting a no-nonsense, down to earth TOV and lots of cheeky social content.