Football Pools - acquisition / retention

THE BRIEF, IN BRIEF

The Football Pool is still one of the nation’s favourite bets, but needs to gain new younger players AND hang onto its older audience.

I’ve helped the Pools create a series of hard-hitting direct mail packs, social ads and more, trying to find the sweet spot between younger, friendly banter and classic, straight-to-the-point shopper marketing. The work covers a lot of ground, and is always refreshing to try a new approach for.