‘RIDE savvy, not silly’

THE brief, in brief

Stagecoach’s megarider ticket offers great value (when you make the most of it) but customers needed a little help to recognise the potential for savings. People were put off by the higher price, but I knew what would put them off more… looking like a mug.

This no-frills OOH campaign highlights just how daft you’d have to be to ride with anything except a Megarider ticket.