SChool of thought
the brief(s), kind of in brief
If you don’t already know, School of Thought is a creative competition that sees a group of concepters pitching to 12 different creative directors, at 12 different agencies.
Each week, we’d be assigned an intentionally tricky brief, and given 48 hours to answer it. Below are some of my favourites. Oh, and please excuse the penmanship - there’s a reason I’m only a writer.
Direct marketing - sell the idea of the Google suite to stressed company heads,
when Microsoft Office is all they know.
Online - showcase the artistry and value of the humble IKEA catalog (not just IKEA) to young professionals.
OOH - make everyone pay for (and keep paying for) their TV license, in an age where Netflix is king.
Print - showcase the security, simplicity and ease of a Post Office travel card, when everyone can just pay contactless anywhere these days.
Print - market the ‘DIY food in a box’ of Hello Fresh to students who’d rather just grab a takeaway.