Network RAIl - ‘keeping the country on track’

THE BRIEF, IN BRIEF

Network Rail wanted to recruit senior engineers and project managers via socials - high-earning, talented individuals with an eye for statistics, who are drawn to more than just salary.

I focused on this insight, creating a number-heavy campaign that spoke to the audience’s sense of engineering excellence - their desire to do something meaningful and long-lasting. Because without them in their new role, the millions of people who rely on Britain’s railways will miss out…