Chewits - social content

THE BRIEF, IN BRIEF

Chewits asked us to a pitch a series of creative social content ideas that could keep kids aged 4 - 14 engaged - and it all had to be extremely family friendly.

I came up with a series of games, ‘challenges’ and silly stuff that hopefully wouldn’t put mum and dad off, and wouldn’t bore the little ones either…

Screen Shot 2019-11-18 at 19.43.56.png
Our age ranges were pretty broad, so I aligned the ‘crazier’ (read, not at all crazy) content with Chewits Xtreme, their sour sweetie range.

Our age ranges were pretty broad, so I aligned the ‘crazier’ (read, not at all crazy) content with Chewits Xtreme, their sour sweetie range.

Screen Shot 2019-11-18 at 19.48.58.png
Screen Shot 2019-11-18 at 19.49.10.png
Screen Shot 2019-11-18 at 19.49.26.png
Yes, that’s me balancing Chewits on my nose.

Yes, that’s me balancing Chewits on my nose.

Screen Shot 2019-11-18 at 19.59.29.png
Screen Shot 2019-11-18 at 19.51.10.png
Screen Shot 2019-11-18 at 19.59.46.png